The competition is now closed. Thank you for your participation! See the winners announcement here

Your take on the Royal Oak.

Your take on the Royal Oak.

Your take on the Royal Oak.

For the first time ever, Audemars
Piguet has challenged Wristcheck
with hosting a once-in-a-lifetime
design competition.

An opportunity for you to show us
your spin on the icon that is the
Royal Oak.

Hear it from François-Henry Bennahmias,
CEO of Audemars Piguet

How To


Download The


Get creative


Submit your

You have until Sunday 6th November 23:59 GMT
to submit as many designs as you want.

Three winning designs will receive:

  • Round trip Business Class flight tickets — for you and a guest — to Le Brassus, Switzerland, for a full Audemars Piguet Le Brassus Experience.

  • This includes an all-inclusive two-day stay at the Hotel Des Horlogers, as well as visits to the Audemars Piguet Manufacture and Musée Atelier Audemars Piguet.

  • An opportunity to meet François-Henry Bennahmias and Austen Chu to discuss the experience.

  • Depending on feasibility, Audemars Piguet may, at its sole discretion, decide to produce the watch.

bold. brazen.

Royal Oak

In 1972, Audemars Piguet launched the very first Royal Oak – Reference 5402 – designed by Gerald Genta: a move that can be credited to Georges Golay, Managing Director of Audemars Piguet at the time.

It broke every single
aesthetic code imaginable.

Its steel case, octagonal bezel, “Tapisserie” dial, and integrated bracelet changed the trajectory of luxury watchmaking – forever.

Launched amidst the Quartz crisis, it was the same price as a gold watch, and created a whole new product category: the luxury steel sports watch.

Royal Oak

50 years of


Audemars Piguet shook the watch industry to its core in 1972 with the launch of the Royal Oak.

50 years later, its design influence continues to reverberate throughout the industry.

Here’s to 50 more...

Now, it’s
your turn.

Royal Oak Sketch
Royal Oak Sketch
Royal Oak Sketch

There are no rules.

Your canvas: An octagonal case and eight screws.
Colours. Materials. Dial configuration. Complications.
You have free reign – we mean it.


You have until Sunday 6th November 23:59 GMT
to submit as many designs as you want.

Competition is now closed.

Stay tuned, 3 lucky winners will be announced on 15 November, 2022

1. Download Template

Competition is now closed

2. Submit Design

Competition is now closed